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Local SEO focuses on optimizing your business for searches in your area. This includes setting up and managing your Google My Business (GMB) profile, getting listed in local directories, and using location-based keywords. If you want to show up in “near me” searches or Google Maps, local SEO is essential for bringing in nearby customers.
Backlinks are links from other websites that point to your site. They are one of the top ranking factors for Google. The more high-quality, relevant backlinks you have, the better your site performs in search results. However, spammy or low-quality backlinks can harm your rankings, so it’s important to focus on quality over quantity.
On-page SEO refers to the optimizations made directly on your website to improve search rankings. This includes keyword optimization, meta tags, header tags, internal linking, image alt text, and content structure. A well-optimized page makes it easier for search engines to understand your content and rank it higher, while also improving user experience for visitors.